Branding
Branding: The Glorification of a business
Businesses around the world are becoming more competitive day by day. This behaviour is no choice but a necessity to thrive for the best. Additionally, everyone wants to be the best in their league. The choice then comes in the hand of the buyer or the user. They will be the supreme king to decide what to choose and what to not. This is the actual reason why brands focus on customer support a lot these days. They know that loyal customers are the one who makes an ordinary business a brand.
Brand Building requires a lot more than just a good product, happy customers, and good CSR(Corporate Social Responsibility). This is a journey which requires patience and consistency. Furthermore, the path a business follows to become a brand is sometimes called Branding.
Experience.
Completed.
Customers.
Why is What is Branding?
Branding is an identity that makes your product or service different from another. It can be a name, a colour, a symbol or anything that makes you stand out among others in the race. In the modern world, where everyone wants to become the next big thing, branding plays an important role. Moreover, one can create a broader customer network with a brand than with a random product.
The marketing techniques, the content we post, the advertising campaigns we create defines a lot about our brand. As we all know, there is a huge competition in the market for each and every niche. So, in order to reach out to the customer, you must be unique or different. A brand is more likely to be remembered by the branding element than the actual product. Altogether, businesses need to do proper branding of their product or service.
Important Factors in Branding
Branding is not just your brand process or that Tagline. It’s the cumulative journey that helped you reach there on the top. Some important factors help in the branding of your product or service.
- Content : The content you post digitally be it an Instagram post, a Facebook video, a tweet or anything we put out there on social media tells a lot about your brand. The brands must be very careful while crafting out these campaigns. That’s the reason there are a set of teams present in house who craft this content. Moreover, content marketing can further expand your brand if it goes viral. If you understand the crux of the user you can create reliable content that your audience will love. Furthermore, you can take help of the ongoing trends to create content around it.
- Brand Story : This is the most important part of any brand. People hear stories that inspire, motivate or teach something new. You must tell you a brand story to everyone out there. This should be your first step towards a powerful branding process. Your brand story should be genuine, original and most important emotion to connect on a personal level with the buyers or users of your product or service.
- Brand Presence : People buy what they notice. Your brand must be present on the ongoing social media network to engage with your customers. The more people see your brand, more likely will they convert into a loyal fan.
Branding as a commodity
One more important reason for branding is that you can create more value and ultimately more sales. For example::A normal white hoodie will cost you 500-1000₹ however, the same hoodie with Nike brands will increase its price fivefold. This is the power of branding. It helps you create a customer base that is loyal to you and your brand. Finally, if you have the attention you can easily have all the chances to reach on top.